Red. Your breast cancer GK just sky-rocketed.

No? How strange. The email said it would happen.

I am referring to the deluge of emails I've received over the last 2 days from many girlfriends... in a nutshell, I have been asked to display the color of my bra in my status, just the color, nothing else in an effort to spread cancer awareness. The logic being, if enough women do it, people will wonder why. Oh, and it will be fun.

What a titillating thought. Use the power of social networking to raise awareness for a worthy cause. But so far, it seems to have been 100% fun and zero awareness.

I absolutely support all cancer awareness efforts. What I don't get is how displaying my bra color brings attention to breast cancer? Is there a "oh game's up, this is what we are upto" status happening tomorrow? Is there a website to direct people to? And, if this message is going out to only women, are men NOT supposed to be aware about breast cancer? Out of all the status updates I have seen, not one mentions that this is being done in an effort to raise awareness. Or was that supposed a secret to be tucked away in your blouse too?

I think there are far more effective ways out there to create breast cancer awareness. Just click on the boob-tube during breast cancer awareness month for a sampling- NFL players wearing special pink uniforms, Kellog's, Progressive etc. with pink ribbons on their products, Walk for the cure... the list is exhaustive.

But hello, this status update thing? It just seems like someone had an idea that they thought was funny/silly and wondered if it would just catch on if guised as "cancer awareness"

What's next? Panty/Boxer color status updates for uterine/testicular cancer?

The shape of your bush to spread the word on ovarian cancer?

Perhaps, whoever started this really did mean well from the bottom of their bosom. I'll wait for the next wave of emails with actual "awareness" information before making that call.

In the meantime, let's think twice before beating our breast…err chest to promote anything, even if it is for a "good cause."